A Lukup Media connection brings television, video on demand, and internet access through a single Ethernet cable that goes into the Lukup Player. The Lukup Player serves as both a set top box as well as a broadband router, and provides wifi internet access to mobile phones, tablets and laptop PCs.

With a Lukup Media connection, data consumed for television, video on demand, and other services delivered by Lukup Media is not charged for. Only content and services delivered from the internet incur data charges.

The Lukup Player can also be used with a third party broadband internet connection, both wired and wireless. In such a case, the Lukup Player will consume internet data bandwidth for displaying television and other on demand content.